A Customer Was Unable to Go to the Store on Her

question 155

Multiple Choice

A customer was unable to go to the store on her own to buy gifts for the holidays. She contacted a Pampered Chef representative who came to her home, showed her not only catalogs but actual products, answered all her questions, and had all the customer's gifts sorted and delivered. This is an example of

• A) interface marketing.
• B) flex marketing.
• C) direct selling.
• D) interactive selling.
• E) responsive selling.

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Definitions:

Alpha-Fetoprotein (AFP)

A protein produced by the liver and yolk sac of a fetus during pregnancy, levels of which are sometimes measured to assess the health of the unborn baby.

Neural Tube Defects

Birth defects of the brain, spine, or spinal cord occurring during embryonic development, often resulting in conditions like spina bifida.

Screening Test

Preliminary tests designed to identify individuals at high risk for certain conditions or diseases before symptoms appear.

Amniocentesis

The use of a needle to withdraw amniotic fluid from the amniotic sac.