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CoolMax is a fabric made by DuPont.It is used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness magazines convinced Kumar to buy a pair of Thorlo CoolMax walking crew socks made of the material.Since he had never before owned anything made with CoolMax,Kumar was in which stage of the hierarchy of effects?
Strategic Channel Alliance
A partnership formed between businesses to use each other's distribution channels, enhancing market access and efficiency for both parties.
PepsiCo's Distribution Network
The complex system utilized by PepsiCo to distribute its products to various markets worldwide, involving logistics, warehouses, and supply chains.
Ready-To-Drink Coffee
Pre-packaged coffee beverages that are sold in a prepared form, ready for consumption without the need for further preparation.
Strategic Channel Alliance
Describes a partnership between two or more organizations to use each other’s distribution channels to sell their products, enhancing market reach and efficiency.
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