The Combination of One or More Communication Tools Used to Inform

question 56

Multiple Choice

The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the

• A) promotion channel.
• B) channel of communication.
• C) marketing matrix.
• D) promotional mix.
• E) media mix.

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Definitions:

Corporate Tax

A tax imposed on the income or profit of corporations and other business entities by the government.

Taxable Income

The amount of individual or corporate income upon which the tax authorities levy taxes, after all deductions and exemptions.

Balance Sheet

A financial statement that provides a snapshot of a company's financial position at a specific point in time, showing assets, liabilities, and shareholders' equity.

Statement of Cash Flows

A financial statement that shows how changes in balance sheet accounts and income affect cash and cash equivalents.