Personal Selling Refers to

question 292

Multiple Choice

Personal selling refers to

• A) a customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
• B) an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
• C) a mass selling approach that has been tailored to meet the unique needs of a target market based on age, gender, ethnicity, or occupation.
• D) the two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.
• E) any spoken (rather than visual or print) attempt to promote a product for the purpose of making a sale.

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Definitions:

Explicit Goals

Clearly defined and articulated objectives that are understood and agreed upon by all parties involved.

General Goals

Broad, overarching objectives that an individual, group, or organization seeks to achieve, often lacking specific timelines or measures.

Rebel

An individual who opposes or resists authority, convention, or societal expectations.

Conduct Evaluations

The process of systematically assessing the design, implementation, and outcomes of a program or project to improve effectiveness or inform decisions.