Public Relations Refers to

question 272

Multiple Choice

Public relations refers to

• A) a seller-directed flow of communication, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
• B) an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
• C) a mass selling approach that has been tailored to meet the more select needs of a target market based on age, gender, ethnicity, or occupation.
• D) a form of communication that is intended to counteract any negative information or misinformation that has been instigated by competitors or disgruntled customers.
• E) a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.

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Definitions:

Rigid Patterns

Fixed and inflexible habits or ways of thinking, behaving, or responding that are difficult to change.

Psychological Theories

Refers to frameworks and models that seek to explain the complex workings of the human mind and behavior.

Helping Career

A profession that focuses on assisting individuals, families, or communities in improving their well-being.

Anxiety and Uncertainty

The feelings of worry, nervousness, or unease, often about something with an uncertain outcome.