Sales Promotions Cannot Be the Sole Basis for a Promotional

question 47

Multiple Choice

Sales promotions cannot be the sole basis for a promotional campaign because

• A)all sales promotions have legal time limit restrictions to prevent unfair trade practices.
• B)gains from sales promotion are often temporary and sales drop off when it ends.
• C)sales promotions are too costly and soon become a financial liability.
• D)sales promotions are traditionally handled by outside firms and not the manufacturer,which often results in a significant loss of profit.
• E)consumers obtain an inflated impression of a product's actual value or worth.

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Definitions:

P Wave

The waveform on an electrocardiogram (ECG) that represents atrial depolarization, preceding the contraction of the atria.

Vigorous Activity ECGs

Electrocardiograms recorded during intense physical activity to monitor the heart's electrical activity and detect potential abnormalities.

QRS Segment

A part of the electrocardiogram (ECG) that represents the depolarization of the ventricles before they contract.

S-T Segment

The part of an ECG between the S and T waves, representing the period when the ventricles of the heart are depolarized, which should be flat if the heart muscle is receiving adequate oxygen.