Which of the Following Is a Strength of Direct Marketing

question 66

Multiple Choice

Which of the following is a strength of direct marketing?

• A)Direct marketing can be adapted quickly to facilitate customer relationships.
• B)Direct marketing is often the most credible source in the consumer's mind.
• C)Direct marketing can provide complex information.
• D)Direct marketing can quickly grow or maintain market share as needed.
• E)Direct marketing is a low-cost means of reaching the target market.

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Definitions:

Behavioral Economics

A field of economics that analyzes how psychological, cognitive, emotional, cultural, and social factors affect economic decisions.

Nudge

A concept in behavioral economics suggesting a way to influence people's behavior and decision making subtly without limiting their choices.

Hedonic Treadmill

A theory suggesting that people continually seek higher levels of wealth, status, or possessions but do not achieve lasting increases in happiness.

Prospect Theory

A theory in behavioral economics that explores how individuals make decisions between options involving risk with uncertain outcome probabilities.