During the Implementation Phase of an IMC Program,a Firm Will

question 208

Multiple Choice

During the implementation phase of an IMC program,a firm will

• A)posttest the promotion.
• B)design the promotion.
• C)state the mission.
• D)carry out the promotion.
• E)identify possible advertising or promotional firms.

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Definitions:

Prothrombin

Glycoprotein present in blood that, in the presence of prothrombin activator, is converted to thrombin.

Fibrin-stabilizing Factor

An enzyme that crosslinks fibrin clots, stabilizing them in the process of coagulation.

Agglutination

The clumping of particles or cells, such as bacteria or red blood cells, in response to antigens or antibodies, often used in blood typing and in identifying or estimating the strength of immunities.

Erythrocytes

Red blood cells that are responsible for carrying oxygen from the lungs to the body tissues and carbon dioxide as a waste product away from the tissues and to the lungs.