The Fourth of Five Stages in the Hierarchy of Effects

question 123

Multiple Choice

The fourth of five stages in the hierarchy of effects is

• A) interest.
• B) awareness.
• C) adoption.
• D) trial.
• E) evaluation.

---

Definitions:

Purchase Price

The amount of money paid to acquire a good or service.

Face Value

The nominal value or dollar value printed on a bond, note, or other financial instrument, indicating the amount due at maturity.

Effective Annual Yield

Effective Annual Yield is the return on an investment for a one-year period, taking into account the effect of compounding interest.

Semi-Annually

Semi-annually refers to an event or action occurring twice a year, often used in the context of interest payments or reporting periods.