In the Hierarchy of Effects, Trial Refers to

question 136

Multiple Choice

In the hierarchy of effects, trial refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) the consumer's first actual purchase and use of the product or brand.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.

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Definitions:

Reparations

Compensation awarded to individuals, groups, or nations for damages or injuries suffered, often as a result of war or oppression.

Germany

A country in Central Europe known for its rich history, cultural heritage, and as a major economic and political power in the European Union.

United States

A federal republic consisting of 50 states and located primarily in North America, known for its diverse culture and significant global influence.

Consumer Credit

Refers to the variety of financial products available to individuals that allow them to purchase goods or services on credit.