Amanda Received a Postcard from a Local Wellness Spa

question 152

Multiple Choice

Amanda received a postcard from a local wellness spa. The card invited her to attend an invitation-only open house and receive a 20 percent discount on her first service scheduled that day. She went to the spa later in the week to consider getting a facial. With respect to Amanda, the postcard from the spa was a form of direct marketing used to

• A) generate direct orders.
• B) generate leads.
• C) create awareness.
• D) generate traffic.
• E) create a new image.

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Definitions:

Conditional Statement

A statement in logic that asserts that if one thing is true, then another thing will follow as a consequence.

Antecedent Statement

A proposition or assertion that precedes another in logic, often serving as a premise in an argument.

Logic of Statements

The study of the principles and criteria for evaluating deductive arguments and the validity of statements.

Equivalent

Equal in value, measure, force, effect, or significance.