Studies Indicate That Comparative Ads Attract More Attention and Increase

question 136

Multiple Choice

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type,message content,and audience

• A)gender.
• B)education.
• C)income.
• D)ethnicity.
• E)occupation.

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Definitions:

High Avoidance

Involves a tendency to steer clear of stressful or threatening situations as a way to manage anxiety and fear.

Childhood Attachment Style

a psychological concept describing the nature of emotional bonds formed in early childhood between a child and their caregiver, influencing relationships in adulthood.

Adult Behavior

Patterns of actions or conduct typically observed in mature individuals, distinguishing them from child or adolescent behavior.

Caregivers

Individuals who provide care to someone with a chronic illness, disability, or other long-lasting health or care needs, often a family member.