All of the Following Statements Are True About Using Humorous

question 87

Multiple Choice

All of the following statements are true about using humorous appeals in advertising except which?

• A)Humorous content automatically improves the reach of an advertisement.
• B)Some studies suggest that humor wears out quickly,losing the interest of consumers.
• C)Humor's effectiveness may vary across cultures if used in a global campaign.
• D)The use of humor is widespread in advertising and can be found in many product categories.
• E)Advertisers believe that humor improves the effectiveness of their ads.

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Definitions:

Outcome Research

Research aimed at understanding the results or effects of specific interventions, treatments, or processes.

Empirical Support

Evidence from controlled, systematic research indicating the effectiveness of a particular therapy or treatment approach.

Multimodal Therapy

An approach to therapy that integrates techniques from several different psychotherapies, addressing various aspects of a person's life including behavior, emotion, sensation, imagery, cognition, interpersonal relationships, and drugs/biology.

Human Experience

The broad range of experiences, emotions, thoughts, and activities that constitute human life and consciousness.