Which of the Following Statements About Comparative Advertising Is Most

question 23

Multiple Choice

Which of the following statements about comparative advertising is most accurate?

• A)Comparative advertisements now constitute over 90 percent of all television ads.
• B)Comparative advertisements often attract more consumer attention for the advertiser's brand.
• C)Comparative advertisements can decrease the perceived quality of the advertiser's brand.
• D)Comparative advertisements have been banned by the Federal Trade Commission.
• E)Comparative advertisements can,and often do,cause more harm than good.

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Definitions:

Restaurants

Establishments where food and drinks are prepared and served to customers.

Long Run

A period of time in which all factors of production and costs are variable, and firms can enter or exit the industry.

Market Entry

The process by which a new competitor enters an existing market to offer goods or services.

Profits Maximize

The process of adjusting production and operations to achieve the highest possible profit margins.