Studies Indicate That Comparative Ads Attract More Attention and Increase

question 136

Multiple Choice

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type,message content,and audience

• A)gender.
• B)education.
• C)income.
• D)ethnicity.
• E)occupation.

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Definitions:

Leisure Time

Free time spent away from job responsibilities, chores, and duties, often pursued for relaxation, entertainment, or other personal enjoyment.

Education

The systematic process of facilitating learning, acquiring knowledge, skills, values, and beliefs through methods like teaching and research.

Self-presentation

The process of controlling how one is perceived by others, often by adjusting behavior or appearance to create a desired impression.

Cognitive Matching

A process by which individuals pair new information with existing cognitive schemas to make sense of the world.