The Type of Appeal Used to Suggest to the Consumer

question 341

Multiple Choice

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service,a change in behavior,or a reduction in the use of a product is referred to as a(n)

• A)authoritarian appeal.
• B)coercive appeal.
• C)family appeal.
• D)guilt appeal.
• E)fear appeal.

---

Definitions:

Tax Rate

The percentage at which an individual or entity is taxed on their income or the value of goods and services.

Supply Function

An equation or curve demonstrating the quantity of a product that suppliers are willing to produce and sell at various price points, considering other factors constant.

Price Floor

A minimum price set by the government or a regulatory body, below which a good or service cannot legally be sold.

Price Floor

A government- or group-imposed price control or limit on how low a price can be charged for a product, good, commodity, or service.