Media Selection Decisions Are Related to the Target Audience, the Type

question 313

Multiple Choice

Media selection decisions are related to the target audience, the type of product, the nature of the message, campaign objectives, available budget, and

• A) the capabilities of the advertising agency.
• B) audience preferences.
• C) the costs of alternative media.
• D) media spending by competitors.
• E) available airtime.

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Definitions:

Federal Income Tax

The annual income of individuals, corporations, trusts, and other legal entities is subject to a tax imposed by the IRS.

FICA Tax Rate

The combined percentage rate for Social Security and Medicare taxes that both employees and employers must pay based on earned income.

Hourly Wage

Compensation based on the number of hours worked, typically paid to employees on an hourly rather than salary basis.

FICA Tax

In the United States, mandatory deductions from employees' salaries to support Social Security and Medicare, known as federal taxes.