Assume the Following Information: the Cost of a Full-Page Color

question 164

Multiple Choice

Assume the following information: The cost of a full-page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S.audience size is 1,566,027.The cost of a full-page color ad in the U.S.national edition of USA Today (newspaper) is $207,720 and its U.S.audience size is 1,711,696.The cost of a full-page color ad in the U.S.national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000.The cost of a full-page color ad in the U.S.national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000.The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000.Using this information,which of the five media alternatives has the lowest CPM?

• A)The Wall Street Journal
• B)USA Today
• C)Bloomberg Businessweek
• D)Sports Illustrated
• E)Super Bowl

See the relevance of validity studies in improving selection decisions.

Recognize the impact of external labour market on selection strategies.

Acknowledge the critical role of high-quality hires in organizational success.

Understand the fundamentals of capital budgeting techniques, including the Net Present Value (NPV) method.

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Definitions:

Total Revenue

The complete amount of income generated by a business or entity from its activities, before any expenses are deducted.

Sole Proprietorships

A business owned and operated by one individual, without any legal distinction between the owner and the business.

Unincorporated Business Associations

Groups or partnerships operating a business without forming a legal corporation, thus not enjoying the benefits or protections of corporate status.

Duty Of Obedience

An obligation to act in accordance with the directives or policies of an organization, typically refers to nonprofit boards or similar entities.