One Disadvantage of Using the Yellow Pages as an Advertising

question 167

Multiple Choice

One disadvantage of using the yellow pages as an advertising medium is

• A)they are difficult to keep up to date.
• B)the marketer cannot control the exact message that is published.
• C)the ads are perishable.
• D)few households with telephones have them.
• E)they have high delivery costs.

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Definitions:

Written Statement

A formal, documented expression of facts or opinions, which is signed and usually legally binding.

Creditor Beneficiary

A third party that benefits from a contract made between two other parties, primarily involving debt repayment.

Life Insurance Policy

A contract between an insurer and an insured, where the insurer promises to pay a designated beneficiary a sum of money upon the death of the insured person.

Bank

A financial institution licensed to receive deposits, offer loans, and provide various financial services to individuals and businesses.