A Pretest Is a

question 156

Multiple Choice

A pretest is a

• A)test conducted before an advertisement is placed in various media to determine which medium best reaches its intended target market.
• B)test conducted among company personnel to determine which advertising campaign most closely matches the firm's goals and objectives.
• C)test conducted with an advertisement for a product to prospective consumers under realistic purchase conditions to see if they will buy.
• D)test conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement.
• E)sample ad campaign submitted by competing advertising agencies before receiving a formal contract for that account.

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Definitions:

Merchandise Inventory

Goods or products that a retailer, wholesaler, or distributor holds for the purpose of resale to customers.

FOB Shipping Point

A shipping term indicating that the buyer assumes ownership and risk of loss of goods at the point of origin, and is responsible for freight costs.

Title

A legal term referring to the official right to own or possess property.

Inventory Records

Documented information about the quantity, type, and location of inventory a business has on hand or in transit.