Most Advertising Messages Are Made Up of Both Informational and Persuasive

question 300

Essay

Most advertising messages are made up of both informational and persuasive elements. These two elements can be combined in the form of an appeal to provide a basic reason for the consumer to act. Briefly describe the three appeals.

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Definitions:

Marginal Returns

The additional output that is produced by using one more unit of a variable resource, keeping all other inputs constant.

Nonlabor Resources

are inputs in the production process that are not related to work or effort by employees, such as capital, land, and materials.

Diminishing

Refers to the principle where increasing one input, while holding others constant, will eventually yield lower per-unit returns.

Long Run

In economics, a period in which all factors of production and costs are variable, and firms can enter or exit the market.