Marketers Can Use One of Two Communication Strategies: the First

question 49

Multiple Choice

Marketers can use one of two communication strategies: The first strategy uses Facebook pages and YouTube channels,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are ________ and the second one targets consumers who are

• A)passive receivers;active receivers.
• B)an older demographic;a younger demographic.
• C)wealthy;disadvantaged.
• D)active receivers;passive receivers.
• E)evangelists;brand ambassadors.

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Definitions:

Public Key

A public key is a cryptographic code that allows users to receive encrypted messages or data, part of a key pair used in secure communications.

Secure Sockets Layer (SSL)

A standard security technology for establishing an encrypted link between a server and a client—typically a web server (website) and a browser; or a mail server and a mail client (e.g., Outlook).

Decrypt Information

The process of converting encrypted or encoded data back into its original, readable format.

Encrypted Payment Services

Services designed to secure digital transactions using sophisticated encryption technologies to protect sensitive information.