Which of the Following Statements About the Role of Social

question 62

Multiple Choice

Which of the following statements about the role of social media for PepsiCo's "Friend Finder" is most accurate?

• A)The purpose of the video was to reinvigorate sales of the Diet Pepsi brand.
• B)Advertising the "Friend Finder" video on Facebook made sense since so many people look up old friends on this site.
• C)Pepsi created a series of tweets describing the rekindling of the relationship between Selena Gomez and Justin Bieber.
• D)The Pepsi "Friend Finder" YouTube video prompted users to download an app that let them find lost friends at music festivals via drone.
• E)"Friend Finder" was an expensive failure for Pepsi,failing to connect with consumers.

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Definitions:

Horizontal Mergers

Mergers between companies that operate in the same industry, often aimed at creating synergies, reducing competition, or achieving economies of scale.

Vertical Mergers

Mergers between companies that operate at different stages within an industry's supply chain, aiming to increase synergies and efficiency.

IRS

The Internal Revenue Service, the U.S. federal agency responsible for administering and enforcing the tax laws and collecting taxes.

Tax Savings

Reductions in tax payments achieved through allowable deductions, credits, or other legal means.