Performance Measures for Social Media Are Divided into Two Types

question 47

Multiple Choice

Performance measures for social media are divided into two types:

• A)the number of photos uploaded and the number of characters typed (comments,tweets,etc. ).
• B)purchases made online and purchases made in a store as a result of a link from a social media website.
• C)traditional media costs and social media costs.
• D)the number of "views" of a YouTube video and the number of "likes" on Facebook.
• E)those linked to inputs or costs and those tied to the outputs or revenues.

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Definitions:

Standstill Agreement

A contract between a company and its creditors where the creditors agree not to increase the level of their claims, pursue further action, or demand payment for a certain period of time, usually during restructuring.

Minority Stake

An ownership position in a company that is less than 50 percent, allowing the holder to have a share in the profits but not control decisions.

Target Firm

A company that has been identified as a potential acquisition target by another company or investor.

Equity Carve-Out

The sale of stock in a wholly owned subsidiary via an IPO.