If You Wanted to Generate Brand Buzz for an Upcoming

question 128

Multiple Choice

If you wanted to generate brand buzz for an upcoming product using Twitter, what is the best way to implement this social network?

• A) Monitor other Twitter accounts for negative mentions of your brand.
• B) Aggressively defend your brand on your Twitter account.
• C) Develop an official Twitter profile, recruit followers, and show photos and video of the product.
• D) Create an account and tweet about the launch the day before releasing the product.
• E) Create content that relies mostly on professional networking and job searching.

---

Definitions:

Material Needs

The physical requirements necessary for an individual to maintain a healthy, viable existence.

Basic Human Needs

Fundamental requirements that individuals need to live healthy and fulfilling lives, such as food, shelter, safety, and belonging.

Surface Statements

Expressions or remarks that only address superficial aspects without delving into deeper or underlying issues.

Paying Customer

An individual or entity that purchases goods or services from a business.