As a Performance Measure for Social Networks, the Click-Through Rate

question 44

Multiple Choice

As a performance measure for social networks, the click-through rate is

• A) the percentage of recipients who have clicked on a link on the page to visit a specific site.
• B) the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
• C) the percentage of customers who buy a product from the brand website.
• D) the total number of people who have visited a brand's Facebook page and have become Facebook fans.
• E) the total number of people who have purchased the product online divided by the number of people viewing the page.

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Definitions:

Salvage Value

An asset's anticipated value at the end of its operational life, as estimated.

Straight Line Method

A method of calculating depreciation by evenly spreading the cost of an asset over its useful life.

Average Accounting Rate of Return

A method to estimate the profitability of investments, calculated by dividing the average annual profit by the initial investment cost.