In the Personal Selling Process, a Telemarketer for a Life

question 60

Multiple Choice

In the personal selling process, a telemarketer for a life insurance firm who calls and asks the head of the household, "If you were to die tomorrow, would your family be cared for?" is engaged in

• A) stimulus-response selling.
• B) closing the sale.
• C) prospecting.
• D) order taking.
• E) creating a preapproach.

---

Definitions:

Benefit To Consumers

The advantage or positive outcome that consumers receive from a product, service, or regulatory action, which may include cost savings, improved safety, or enhanced quality.

Competition Outweighs

The situation in which the benefits gained from competitive practices exceed any negative consequences.

State Consumer-Fraud Statute

A law enacted by a state aimed at protecting consumers against fraudulent, deceptive, and unfair business practices.

Actual Damages

Monetary compensation awarded to a plaintiff for proven harm, loss, or injury they have suffered due to the defendant's actions.