Burger King Received Much Attention for Its Whopper Sacrifice Campaign

question 207

Multiple Choice

Burger King received much attention for its Whopper Sacrifice campaign that asked,"What do you love more,your friend or the Whopper?" Facebook users were asked to "unfriend" 10 people from their Facebook friends list in exchange for a free burger.Burger King was using ________ to promote its products.

• A)opt-out marketing
• B)customerization
• C)niche marketing
• D)buzz marketing
• E)viral marketing

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Definitions:

Personality Traits

Enduring characteristics or qualities that describe an individual's consistent behaviors and attitudes.

MZ Twins

Monozygotic twins, also known as identical twins, originating from a single fertilized egg and sharing nearly identical genetic materials.

DZ Twins

Dizygotic twins, also known as fraternal twins, are siblings that result from two different eggs fertilized by two different sperm cells, sharing about 50% of their genetic material.

Environmental Share

The portion of the environment that contributes to differences among individuals' behaviors or traits.