Interactive Marketing Often Makes Use of

question 107

Multiple Choice

Interactive marketing often makes use of

• A) niche marketspaces.
• B) sophisticated choiceboards.
• C) the digital divide, which separates online consumers from traditional marketplace consumers.
• D) a marketing mix strategy that de-emphasizes the promotion element.
• E) human-to-human mediated online "chat room" communication prior to the purchase.

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Definitions:

Binomial Experiment

A statistical experiment that has exactly two possible outcomes for each trial and a fixed number of trials.

Portfolio Managers

Professionals responsible for making investment decisions and overseeing the composition of investment portfolios.

Successful Purchases

Transactions where the buyer obtains the desired product or service without any significant problems.

Contingency Table

A table used in statistics to summarize the relationship between several categorical variables.