Personalization Refers to

question 34

Multiple Choice

Personalization refers to

• A)the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• B)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.
• C)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
• D)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• E)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

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Definitions:

Business Approach

A method or strategy adopted by a company or organization to achieve its objectives and maximize success.

Logical Incrementalism

A strategy-making process that involves making decisions step-by-step based on logic and orderly sequencing.

General Acceptance

General acceptance pertains to the widespread approval or agreement by a majority within a particular group or society.

Organizational Change

Change that a group of people must learn to accept and implement.