To Gauge Website Stickiness, a Company Monitors

question 167

Multiple Choice

To gauge website stickiness, a company monitors

• A) the average time it takes customers to make a purchase from the time they log on to a website to the time they log off.
• B) the average time it takes for customers to move from one page of a website to another.
• C) the amount of time per month, in minutes, visitors spend on a company's website.
• D) the number of visits by a unique customer to the same website before an actual purchase is made.
• E) the total time, in hours and minutes, that it takes for a customer to make an online purchase.

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Definitions:

Central Axis

The main or primary line around which a body or structure is organized or arranged.

Three-Layer Body Plan

The structural organization in animals that consists of three primary germ layers: ectoderm, mesoderm, and endoderm, which give rise to all tissues and organs of the organism.

Body Cavity

A hollow space within the body that houses vital organs and allows for their expansion, movement, and protection.

Gastrovascular System

A simple digestive system that has a single opening through which food is ingested and waste material is excreted, found in certain invertebrates like cnidarians and flatworms.