Customization Refers to

question 75

Multiple Choice

Customization refers to

• A)the specialization in one very small but highly sought out specialty item.
• B)Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
• C)the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
• D)items that are unique in every dimension to minimize feature bloat.
• E)novelty items used as sales promotions such as cups,hats,etc. ,that will be imprinted with a company logo and use the company colors and slogans if applicable.

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Definitions:

Socially Acceptable

Pertains to behaviors or norms that are considered acceptable or appropriate within a society or social group.

Culturally Normal

Behaviors, practices, or norms that are widely accepted and considered typical within a particular society or culture.

Victorian Americans

Refers to American society during the Victorian era, characterized by strict social mores, a focus on morality, and often conservative attitudes towards sexuality.

Reproductive Desire

The wish or inclination to have children and engage in activities leading to reproduction.