The Growing Practice of Not Only Customizing a Product but Also

question 47

Multiple Choice

The growing practice of not only customizing a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as

• A) connectivity.
• B) customerization.
• C) customer digitalization.
• D) online facilitation.
• E) intermediation.

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Definitions:

Racial In-group

A social group that consists of members who identify with each other based on shared racial or ethnic traits.

Out-group

A social group to which an individual does not identify or belong, often viewed with bias or as oppositional by in-group members.

Double Standard

A set of principles that applies differently and usually more rigorously to one group of people or circumstances than to another.

Anomie

A social condition characterized by a breakdown of norms and values, leading to feelings of alienation and purposelessness.