Careerbuilder

question 17

Multiple Choice

Careerbuilder.com has made its Monk-e-mail site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-e-mails have been sent since 2006. Careerbuilder.com is using ________ to promote its services.

• A) viral marketing
• B) opt-out marketing
• C) customerization
• D) niche marketing
• E) buzz marketing

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Definitions:

Sales Promotion

Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through incentives or discounts.

Product Brochure

A marketing document designed to introduce a product or service to potential customers, highlighting features, benefits, and specifications.

Sampling

The process of selecting a subset of individuals or items from a larger population or collection to estimate characteristics of the whole group.

Commodity Products

Commodity products are basic goods that are interchangeable with other goods of the same type, typically standardized and traded on bulk in markets.