Which of the Following Is an Important Step in Effectively

question 133

Multiple Choice

Which of the following is an important step in effectively implementing multichannel marketing?

• A)Establish subbrands for catalog retailers and direct selling channels.
• B)Immediately appoint a channel captain to avoid channel conflict.
• C)Minimize the number of channels to avoid cannibalizing sales from stores.
• D)Create a website that will engage visitors with interactive experiences that involve games,contests,and quizzes.
• E)Start by documenting cross-channel consumer behavior with a customer journey map.

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Definitions:

Mansion

A large and impressive residence, often luxurious and found in a prime location.

Faculty Parties

Social gatherings organized by or for the members of the faculty at educational institutions, often for the purpose of networking, celebration, or collegial exchange.

Opportunity Cost

The value of the best alternative forgone when a decision is made.

Burritos

A Mexican dish consisting of a wheat flour tortilla wrapped or folded around a filling, often including beans, rice, meat, and vegetables.