Pizza Hut's Most Frequent Customers Can Be Divided into Two

question 239

Multiple Choice

Pizza Hut's most frequent customers can be divided into two categories: (1) ________ and (2) young adult males with active lifestyles.

• A) people returning home from work
• B) families, primarily time-starved mothers
• C) college students living on campus
• D) men who watch sports on weekends
• E) high school students on dates

---

Definitions:

Permanent Behavior Change

A lasting alteration in behavior that is the result of learning, experience, or adjustments in one's environment.

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences, often resulting from study, instruction, or experience.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.