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The Greatest Marketspace Opportunity for Marketers Lies in Its Potential

question 53

Essay

The greatest marketspace opportunity for marketers lies in its potential for creating form utility. Explain how form utility contributes to customer value through communication, customization, and choice.


Definitions:

Gibberellin

Plant hormone that induces stem elongation; also helps seeds break dormancy.

Amylase

An enzyme that breaks down starches into sugars.

Endosperm

The part of a seed that acts as a food store for the developing plant embryo, usually rich in starches, oils, and proteins.

Apical Dominance

A growth pattern in plants where the main, central stem grows more vigorously than the other side stems, which are suppressed.

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