All of the Following Are Ways a Marketing Manager Can

question 171

Multiple Choice

All of the following are ways a marketing manager can improve the implementation of a marketing program except which?

• A)reward successful implementation
• B)communicate goals and the means to achieve them
• C)schedule precise tasks,responsibilities,and deadlines
• D)avoid paralysis by analysis
• E)find the right person to develop the plans

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Definitions:

Staggered Board

A corporate board of directors structure where members are divided into classes serving different term lengths, making it difficult for a complete board takeover in any single election.

Poison Pills

A defensive strategy used by companies to deter hostile takeovers by making the company less attractive to potential acquirers.

Discount Rate

The interest rate charged to commercial banks and other depository institutions by a central bank for loans, used as a tool for regulating monetary policy.

Cost of Capital

The minimum return a corporation must achieve on its investment activities to keep its market price stable and entice financing.