An Action Item List Is an Aid to Implement a Marketing

question 173

Multiple Choice

An action item list is an aid to implement a marketing plan that consists of four columns,one of which is

• A)what is to be delivered.
• B)the budget.
• C)the product or service.
• D)the points of difference.
• E)the promotional message.

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Definitions:

Long Run

A period in economic analysis during which factors of production and costs are fully adjustable, allowing all inputs to production to be varied.

Marginal Revenue

This refers to the additional income earned by selling one more unit of a good or service.

Marginal Cost

The additional cost incurred to produce one more unit of a good or service, highlighting the cost variations when adjusting production levels.

Fixed Costs

Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and loan payments.