General Mills Uses a Marketing Structure in Which One Person

question 52

Multiple Choice

General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product.For instance,one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal,Cheerios.This person,who takes responsibility for the success or failure of the marketing of Cheerios,is called

• A)a key strategist.
• B)a product manager.
• C)a line advisor.
• D)a marketing advisor.
• E)an account executive.

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Definitions:

Packaged Meats

Processed meat products that have been portioned, packaged, and prepared for retail sale.

Modern Corporation

A contemporary business entity characterized by complex structures, legal personhood, and often, large scale operations and global reach.

Late 19th Century

A period roughly from 1870 to 1900 marked by significant industrial, social, and political changes worldwide.

Vertical Integration

A business strategy where a company controls multiple stages of production or distribution within the same industry to increase efficiency and reduce costs.