Examlex
Which of the following types of test marketing techniques was primarily used in market research for General Mills Warm Delights?
Effective Annual Rate
The interest rate on an investment or loan, annualized for compounding over a given period more than once a year.
APR
Annual Percentage Rate; a measure of the cost of credit, expressed as a yearly interest rate.
Rate of Compounding
The rate at which an investment grows due to compounding, where interest earns interest over periods.
Discount Rate
The interest rate charged to commercial banks and other financial institutions for loans received from a country's central bank.
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