The Actions Taken During the Evaluation Phase of the Strategic

question 28

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include

• A) finding points of difference.
• B) executing the marketing program.
• C) comparing results with plans to identify deviations.
• D) tracking sales and revenues and compare with competitors.
• E) developing the budget by estimating revenues, expenses, and profits.

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Definitions:

Dissonance

A state of conflict or inconsistency, typically referring to a clash between thoughts, beliefs, or attitudes.

Reinforcement Theory

A concept in psychology that emphasizes the role of reinforcing stimuli in encouraging desired behaviors by increasing the likelihood of their recurrence.

Outcome

refers to the final product or result attained from a process, action, or event which can be used to measure the effectiveness or success of the operation.

Stimulus

A stimulus is an event or object that elicits a sensory or behavioral response in an organism or system.