A Differentiation Focus Strategy Refers to One of Porter's Generic

question 175

Multiple Choice

A differentiation focus strategy refers to one of Porter's generic business strategies that

• A)involves controlling expenses and,in turn,lowering product prices targeted at a narrow range of markets segments.
• B)focuses on reducing expenses and,in turn,lowers product prices,while targeting a broad array of market segments.
• C)requires products to have significant points of difference to target one or only a few market segments.
• D)requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.
• E)seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Internal Causes

Factors within an individual, such as personality traits or beliefs, that influence their behavior or reactions.

Costco Wholesale

An international chain of membership warehouses that offers a wide selection of merchandise, emphasizing bulk sales and low prices.

Jim Sinegal

Co-founder and former CEO of Costco Wholesale Corporation, known for his contributions to retail and organizational culture.

Customers

Individuals or entities that purchase goods or services from a business or vendor.