A Trend Likely to Influence the Strategic Marketing Process in the Future

question 103

Multiple Choice

A trend likely to influence the strategic marketing process in the future that incorporates concerns for ethics,integrity,employee health and safety,and environmental safeguards with more common corporate values such as growth,profitability,customer service,and quality is referred to as 

• A)stakeholder value.
• B)value-based planning.
• C)marketing ROI.
• D)value-driven strategies.
• E)value-added marketing.