General Mills Uses a Marketing Structure in Which One Person

question 52

Multiple Choice

General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product.For instance,one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal,Cheerios.This person,who takes responsibility for the success or failure of the marketing of Cheerios,is called

• A)a key strategist.
• B)a product manager.
• C)a line advisor.
• D)a marketing advisor.
• E)an account executive.

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Definitions:

Per Se Analysis

Per se analysis is a legal doctrine under antitrust laws where certain activities or agreements are considered illegal without the need for further inquiry into their actual harm or purpose, due to their inherently anti-competitive nature.

Rule Of Reason

A legal doctrine used to interpret antitrust laws, focusing on the reasonableness of business practices and their effects on competition.

Price-Fixing

An agreement among competitors to raise, fix, or otherwise maintain the price at which their goods or services are sold, which is illegal under antitrust law.

Sherman Act

A landmark antitrust law passed in 1890 in the United States, designed to promote market competition by prohibiting monopolies, cartels, and other forms of anticompetitive conduct.