In a Five-Year Study, Researchers Conducted In-Depth Analysis of 160

question 137

Essay

In a five-year study, researchers conducted in-depth analysis of 160 companies and more than 200 management tools and techniques, such as customer relationship management and use of an intranet. What were their findings? That is, according to the researchers, how would a company exploit its competitive advantage to achieve superior business performance?

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Definitions:

Error Terms

Components of a statistical model that represent the difference between observed and predicted values.

Time

The ongoing and continuous sequence of events that occur in succession, from the past through the present to the future.

Residuals

The variance between actual observed data points and the values forecasted by a computational model.

Telemarketing Sales

The direct marketing of goods or services to potential customers over the telephone or through subsequent calls.