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Statements on Accounting and Review Services are enforceable under the AICPA Code of Professional Conduct.
Product Alterations
Modifications made to a product to make it more attractive or suitable for the target market.
Attitudinal Loyalty
A customer's psychological commitment or attachment to a brand, often reflected in repeat purchases or preferences.
Psychographic
A classification criterion based on people's lifestyles, activities, interests, opinions, and values to understand consumer behavior better.
Behavioral
Relating to the actions and reactions of individuals or groups in response to stimuli.
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