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Michaela Lives near the Railroad Tracks and Often Hears the Loud

question 2

Multiple Choice

Michaela lives near the railroad tracks and often hears the loud bangs associated with cars being added to trains. When a friend of hers is visiting, the friend becomes alarmed at the sounds, wondering what they are but Michaela is able to reassure her friend that it is a normal train-related sound. Michaela's _____ skills, at least in this situation, are superior to her friend's.

Definitions:

Testimonial Messages

Advertising messages where a person, often a celebrity or satisfied customer, endorses a product or service based on their personal experience.

Advertising Strategy

A plan devised to communicate with the target market and persuade them to buy a product or service through various advertising media.

Institutional Advertising

A type of advertising that aims to promote a company’s image or reputation rather than selling a specific product or service.

Goodwill Advertising

A marketing effort aimed at promoting the positive image or social responsibility of a company, enhancing its public goodwill rather than directly selling products or services.