Examlex
The important finding of Carrasco et al.'s (2004) research was that _____.
Negative Information
Information that portrays an adverse or unfavorable situation, outcome, or condition.
Positive Emphasis
A communication strategy that focuses on positive aspects and strengths rather than negative issues.
Goodwill
An intangible asset representing the value of a company's brand, customer relations, employee satisfaction, and other non-physical assets.
You-attitude
A communication strategy focused on addressing the needs and interests of the audience, often used in business and persuasive writing to establish a positive connection.
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