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What are disease-causing organisms such as bacteria and viruses called?
User Content
Digital content, such as text, videos, and photos, that is created and shared by users on online platforms and not by the content hosts or providers.
Earned
Refers to media exposure or publicity gained through promotional efforts other than paid advertising, such as word-of-mouth.
Word-of-Mouth Communication
The process by which people share information or opinions about products or services in everyday conversations, both online and offline.
Brand Equity
The value and strength of a brand in the marketplace, derived from consumer perceptions, recognition, and loyalty.
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